Samuel Lee was born in Korea, he grew up in Paraguay and later moved to Los Angeles where he became a multilingual and multicultural entrepreneur. His ability to understand business evolution, as well as his ability to generate ideal and unique business models for each country in which the brand has been introduced, is what has made him what he is today. In a world where everything changes and evolves constantly, Samuel’s vision allows his business model to always adapt, by operating under a "Hit & Run" platform in which, thanks to continuous improvement and constant innovation, generates annually more than 500 new product designs.

Samuel is considered a visionary businessman, who anticipates fashion and market trends, thanks to the global vision that has placed Nicole Lee as a leading brand worldwide.
With their eternal love for fashion and beauty, Samuel and Suzy want to continue touching the hearts of more women worldwide.

 @CEO_NicoleLeeUSA